How will you react when your grade hungry father, someday, says to you- "My son, it's okay if you don't study. I have no problem if you flunk in any of your exams or can also, whenever you will stop studying and going to school". You'll definitely glance at him with curiosity, thinking what has happened to him. There might be some chances of you thinking for different reasons in the context of which the above statement was ordered to you. This is what has happened to me after seeing the latest TV commercial by Vodafone which they carried out on Friendship day. The commercial says, "#LookUp from your phone to and don't let your friendship fade away."
Even-though, I personally loved the commercial, but the first word that crossed my mind, after seeing it was "Irony". A mobile carrier company, that gains all of its profit by providing its customer with mobile networks. And recently had got a tough competition from its counterpart in India (Jio- reliance networks), is suddenly telling you to look up from your mobile Phone and save your friendship. Why? What's the reason behind it??
The detective inside me instantly awake and gave a long thought to it. And this is what I came up with ( personal thoughts that shouldn't be taken personally :) ), the company doesn't want you to stop using your phone (yes, yes I know its quite obvious) but also doesn't want you to ignore your friends. Who will be talking to them when they'll be away from you. Who will be telling them about the breakups, patch-ups, crushes and other gossips? And yes, 12'o clock wishes shouldn't be over shadowed by "HBD". Of course, there should be long talks on birthdays. That's why this advertisement has a female protagonist.
So, the company that mints lakhs and crores every second, doesn't want your friendship to be limited till texting and messaging. It should stay same as it was before Whatsapp and Instagram, "On Calls". And yes they have also told you somewhere between the lines, in this busy times you're not every day going to meet your friend. So, when you meet, talk to them so they can talk to you later on phone.
Even-though, I personally loved the commercial, but the first word that crossed my mind, after seeing it was "Irony". A mobile carrier company, that gains all of its profit by providing its customer with mobile networks. And recently had got a tough competition from its counterpart in India (Jio- reliance networks), is suddenly telling you to look up from your mobile Phone and save your friendship. Why? What's the reason behind it??
The detective inside me instantly awake and gave a long thought to it. And this is what I came up with ( personal thoughts that shouldn't be taken personally :) ), the company doesn't want you to stop using your phone (yes, yes I know its quite obvious) but also doesn't want you to ignore your friends. Who will be talking to them when they'll be away from you. Who will be telling them about the breakups, patch-ups, crushes and other gossips? And yes, 12'o clock wishes shouldn't be over shadowed by "HBD". Of course, there should be long talks on birthdays. That's why this advertisement has a female protagonist.
So, the company that mints lakhs and crores every second, doesn't want your friendship to be limited till texting and messaging. It should stay same as it was before Whatsapp and Instagram, "On Calls". And yes they have also told you somewhere between the lines, in this busy times you're not every day going to meet your friend. So, when you meet, talk to them so they can talk to you later on phone.
