Bleeding Blue

The last shot by MS Dhoni, the skipper of Indian Cricket team, cutting its way to the boundary line, and it’s a four, India won from Australia, knocking them out of ICC World Twenty20 league and pushing themselves to semi-finals. Almost every part of India, on Sunday, would have glued their eyes to the Television screen, applauding each time Virat Kohli had pulled a shot across the boundary. And, when finally our Captain Cool pulled that winning shot, the whole country(wo)men (in case you say, I follow a sexist ideology), had the whale of the time (considering cricket as a religion in our country). Do you know there are few more entities, even after not being of Indian origin, were celebrating along with you for this win?

Who are they? And why are they celebrating with you?


You all know them very well if you don’t teeter among channels when there is a break. Yes, the commercial brands partnered with ICC T20 league would have buzzed with cheers after this win.


But why?


The reason being us, the audience. The ads we see in the breaks help the brands commercially associated with the event to position themselves in the mind of the audience. You might find some ads quirky, and some irritating but their repetitiveness makes you remember the brand name and logo.  Brands sometimes make use of the topical subject related to a specific event in order to connect and create awareness about them. And that is why brand cheers with you when the ball finds its way out of the boundary and hold their breath when our team is on the brink to lose.

Don’t you see your importance..:)

Fevicol : The ultimate (ad) hesive

As my eyes huddle among the different articles manifesting on the bright Lenovo screen, trying to find something interesting, the 5^th page of the website display a point of view on the recent TVC by Fevicol. The title reads, Fevicol: Bonding for dear life. Before I did with the reading stuff, I considered opening Youtube alongside on an extra tab (thanks to new google features) to interpret the allegory behind the film.

This new ad, “Govinda ek dahi handi anek”, is perfectly executed under the creative consciousness of Piyush Pandey of Ogilvy and Mather India. The AdFilm, like any other Fevicol Films, has forged itself with the Indian culture and with a little tongue & cheek humor created a hyperbolic film that is very much engaging. Dahi handi (earthen pot filled with curd) festival is most popularly celebrated in Maharashtra during Janmashtami (a Hindu festival), where a group of people known as “Govinda” breaks Dahi handi by forming a pyramid like formation.

The film, also, opens up with a similar group forming a pyramid to break the Dahi handi hung at a considerable height, and they succeed in doing so. Then suddenly a boy among the cheering on lookers points out towards another dahi handi at a distance, the Govindas instead of breaking up the pyramid move together in the same formation. The formation makes its ways, effortlessly through narrow lanes and streets before reaching the destination.

And as the AdFilm is about to end, one of the boy throws a bucket of water on one of the Govinda that leads in divulging the logo of Fevicol at his ‘back’, alike ending of every Fevicol films. The film depicts the attribute of Fevicol, that how it is employed for creating a strong and unbreakable bond, for which it is famous for.

With the heavy Marketing Strategy, Fevicol, today is the part of everyday lingo among the Indians. Be it any TVC or print ad, Fevicol (through its songs, one liner, narration, and depiction), has always found quirky ways to position itself in the mind of Indians (Kudos to the creative team for the kickass campaigning).

A long-time back there was an interview with ‘Piyush Pandey’ and ‘Prasoon Joshi’, published in economic times, where Prasoon when confronted a stranger, who was stalking him for a while, he told that he has an idea for Fevicol which should be given a thought. Also, Prasoon added that they keep receiving Ideas from the public, which shows how Fevicol have ‘adhere’ itself among the mind of Indian consumers.

Blogging Me..

And, it all started with today (14^th March 2016), everything was falling into the wrong place. I had no other choice but to materialize the thought that snakes in my mind, trying to scramble out on the computer screen or a notebook, I chose the former.

Yes, I am finally bitten by the blog bug after about a year of tantrums thrown by my father, actually, he dons the words that of Shaktiman, sarcastically making me realize to utilize brain somewhere productive, OK I suppose this production comes out with a lot of wordy generations. It’s not easy to write a blog when you know it will, somewhere, help to build the career.

Your choice of content entry should show your enthusiasm towards the specific area you’re interested in, although writing outside the boundaries of comfort zone brands the diversified wisdom of yours. But you should never forget your roots.

               As I outset with my writing, I’m still making out where to incept from after this “Main kaun hoon wali (who am I?)” entry. Wait, did I tell you who am I? OK, you can easily make I’m a human, not a robot. Actually, google has asked me so many times to fill the captcha that now I doubt me “being human” (Salman bhai don’t sue me).

You somehow have to know me as Syed Rajat Abbas Kirmani, A boy with a big name and achievements that are not so big, actually is equal to nil batta sannata (zero). A graduate of University Of Delhi, in something related to commerce (still figuring out why the hell I chose commerce), and now(a sigh of relief), pursuing my diploma in Advertising, Marketing and PR from one of the premiered Institute in Delhi (they should pay me for writing them premiered).

I usually pastime by reading books, writing poems, Movies, Shayari's, dialogues, Ok sometimes Facebook, WhatsApp too (actually a lot of times, who doesn’t) and recently blogging has been added to the list.  With the hope of making big in the field of copywriting, I want to stay connected with theater too.

So after learning my hobbies, you can easily come out with the evaluation that my blog timeline would be filled with the stories (hope so) related to Advertisement, PR, Marketing (Digital too), short stories, poems, movies and sometimes I would try to comment on current affairs too (hope no-one term me as Anti-rational). For now, This is enough Na. Soon will come with something new. OK. Bye.