Bleeding Blue

The last shot by MS Dhoni, the skipper of Indian Cricket team, cutting its way to the boundary line, and it’s a four, India won from Australia, knocking them out of ICC World Twenty20 league and pushing themselves to semi-finals. Almost every part of India, on Sunday, would have glued their eyes to the Television screen, applauding each time Virat Kohli had pulled a shot across the boundary. And, when finally our Captain Cool pulled that winning shot, the whole country(wo)men (in case you say, I follow a sexist ideology), had the whale of the time (considering cricket as a religion in our country). Do you know there are few more entities, even after not being of Indian origin, were celebrating along with you for this win?

Who are they? And why are they celebrating with you?


You all know them very well if you don’t teeter among channels when there is a break. Yes, the commercial brands partnered with ICC T20 league would have buzzed with cheers after this win.


But why?


The reason being us, the audience. The ads we see in the breaks help the brands commercially associated with the event to position themselves in the mind of the audience. You might find some ads quirky, and some irritating but their repetitiveness makes you remember the brand name and logo.  Brands sometimes make use of the topical subject related to a specific event in order to connect and create awareness about them. And that is why brand cheers with you when the ball finds its way out of the boundary and hold their breath when our team is on the brink to lose.

Don’t you see your importance..:)